GIE+EXPO WorkshopsGIE+EXPO Workshops

Attend the expanded GIE+EXPO Workshops for an exciting, motivational sample of the full conference program specifically for contractors and lawn & landscape professionals, grounds managers and hardscape installers. The Workshops are sponsored by the National Association of Landscape Professionals and Interlocking Concrete Pavement Institute.

Each session is just $50 and pre-registration is required. If you have already registered and want to reserve your spot in the Workshops, use your dashboard password and click here. If you need assistance call Sellers Expositions, (800) 558-8767.

BONUS: By signing up for a Hardscape Workshop, you also receive free access to Hardscape Demonstrations in the HNA Outdoor Arena.

Thursday, October 22 2015

8:00 – 9:30 a.m. Breakfast sandwich & coffee provided
Hardscape Workshop A: Paver Installation Essentials
Pat McCrindle, Regional Sales Manager, GST International, Inc.

Considering adding paver installation to your contracting business? This 90-minute crash course provides a high-level overview of what it takes to install interlocking concrete paving systems according to industry-established guidelines. Job planning, estimating, soil characteristics, compaction, base materials, bedding and joint sands, concrete paver installation and maintenance are just some of the topics that will be covered. Participants will leave with a basic understanding of the construction methods, tools and technology required for a successful concrete paver installation business.

Pat McCrindle
Pat McCrindle has over 30 years of experience installing interlocking concrete pavers and segmental retaining walls. He has been an ICPI authorized instructor since 1996 and has taught over 150 installer courses. Pat is experienced in installing in residential, commercial and municipal applications, including roof top pedestal, mechanical and bituminous/neoprene applications; he has installed more than eight million sq. ft. of pavers and one million sq. ft. of segmental retaining walls.

10:00 – 11:30 a.m.
Hardscape Workshop B: Manage, Motivate & Prepare Your Hardscape Team to Crush the Competition
Jerry Gaeta, Green Industry Business Advisor and Coach

In today’s price-driven marketplace, hardscape contractors may find themselves deep in cut-throat competition. The performance and efficiency of your field production crew is an advantage for securing contracts and profit. Are you preparing your crews for smooth and profitable projects or are you an industrial babysitter? Do your design, sales and field crews work together or are they a team divided? Are you helping your crew succeed or setting them up for failure? Attend this session to learn the answers that could be critical for the future of your company.

Jerry Gaeta
Jerry Gaeta is a green industry business advisor and coach helping business owners increase their performance and quality of life since 1994. He and his business associate started a design/build commercial landscape, irrigation and landscape maintenance firm in 1975 and sold it 28 years later. Jerry is a successful estimator and entrepreneur who has bid hundreds of millions of dollars in landscape construction and maintenance projects. He has consulted and lectured for the green industry in the U.S., Canada, Mexico, Puerto Rico, Bahamas and Guam on budgeting, overhead recovery, estimating and bidding, managing work crews and overall business management and planning.

1:00 – 2:30 p.m.
NALP Workshop 1: Lean Landscaping: How to Turn Wasted Hours into Super Profits
Mark Bradley, Landscape Management Network

Mark Bradley’s company, TBG Landscape, has been a fixture on the landscaping top-100 lists for several years, but it’s not the company’s size that’s so remarkable. The incredible productivity of the field staff is truly outstanding. Mark and his lean collection of field and office staff generate double – even triple – the revenue per person as some of their peers on the list. How? Join Mark for a step-by-step breakdown of how he and his team estimate and plan jobs, organize equipment and execute their jobs using a landscape production system that turns typical wasted, unproductive hours into industry-leading profits and rewarding careers for key staff.

Mark Bradley, Landscape Management Network
Mark Bradley started TBG Landscape out of a small backyard in downtown Toronto, Canada. In only 13 years, his company cracked the industry’s top-100 list while garnering annual awards of excellence for their innovative designs and projects. While his jobs grew from $800 odd-jobs to $8,000,000 residential design-builds, he led his company to develop simple, practical systems and procedures that produce consistently excellent results – from first phone call through the final invoice. Along the way, Mark founded the Landscape Management Network, a suite of software tools built to estimate, plan and track time for payroll and job costing.

3:00 – 4:30 p.m.
NALP Workshop 2: Maximizing Your Use of New Media to Attract Clients and Network, A Hands-On Session
Jason Cupp, Kincaide, Ltd

Social media guru Jason Cupp will lead attendees through a talk that focuses on using social networks, including Facebook and LinkedIn, to find and build relationships with current and potential clients. In this hands-on, interactive session – all new to the landscape space – Jason will teach tricks and tips to find your next client and build that all-important online rapport. He will also discuss content marketing and explain why it is the most important thing you should be doing in your business today.

Jason Cupp, Kincaide, Ltd
Jason Cupp is a former CEO turned Kolbe Certified growth consultant, team builder and motivational speaker. He travels extensively to present on topics ranging from sales and marketing to crisis management. His expertise is applicable to clients in almost any industry, including the landscape design/build industry, which is where his career started. Jason’s knowledge, experience and approachability have put him in front of thousands of people and businesses across North America and Western Europe.

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Friday, October 23 2015

8:00 – 9:30 a.m. Breakfast sandwich & coffee provided
NALP Workshop 3: Sustainable Winter Management
Phill Sexton, SIMA

Application of salt in winter maintenance has increasingly become an environmental concern in the northern states. Chloride concentration is federally regulated by EPA and causes a number of environmental impacts on freshwater watersheds. Because cleanup of this chloride contamination is not practical the only solution is to limit its application to what is necessary to achieve the desired level of service. In this session, Phil Sexton will help attendees understand the environmental and infrastructure impacts of chloride contamination resulting from road salt. He will also discuss how application rates connect to weather and road surface temperatures and how to reduce the application of road salt without impacting level of service.

Phill Sexton, SIMA
Phill Sexton has enjoyed an active 20+ year career in the snow & ice and greens industries. He holds degrees in horticulture/agriculture and business management & economics from the State University of New York. He currently serves as Chief Knowledge Officer/Director of Outreach for SIMA.

8:00 – 9:30 a.m. Breakfast sandwich & coffee provided
NALP Workshop 4: How Can You Do it?
Richard Arlington, Rich Arlington & Associates, National Association of Landscape Professional Consultant

Join Rich Arlington as he engages you to look within yourself both on a personal and professional level to realize what is holding you back. He will show you ways to achieve multiple levels of success and how to establish a team to helpt you reach your goals.

Richard Arlington, Rich Arlington & Associates, National Association of Landscape Professional Consultant
Rich Arlington is a National Association of Landscape Professional Industry Landscape Certified Trailblazer and Member Consultant and a Certified Snow Professional. With over 27 years of experience mentoring, motivating and moving teams toward business success, he assists business owners and managers of all sized companies in various stages to improve operations and increase their national reach and growth potential. Rich has extensive knowledge and experience with increasing operational efficiencies, implementing successful bid processes and utilizing best business practices.

Rich is actively involved in the leadership of three successful green companies that are part of the Rich Arlington experience. His recent book, “Why Not You?” motivates others accept change and realize their full potential.

10:00 – 11:30 a.m.
NALP Workshop 5: Estimating and Selling Snow
Mike Mason, CSP, The LawnPro

Join Mike as he shares diverse points and techniques for growing sales and managing expectations. Real-life examples – from “extreme” snow situations to winter “no shows” – will generate discussion and interactivity among attendees as they share sales practices and techniques.

Mike Mason, CSP, The LawnPro
Mike Mason is the VP of Operations for The LawnPro in Louisville, KY. He holds a BS in finance and international business from the University of Louisville. He has been with The LawnPro for 15 years and has been overseeing the snow-related work as well as the day-to-day operations for the last 10 years. Mike brings a unique perspective to the snow and ice industry as his market only averages about 18 inches per year.

10:00 – 11:00 a.m.
NALP Workshop 6: Customers Count! Simple Proven Ways to Build Enduring and Profitable Customer Relationships
Ed Laflamme, LIC and Bill Arman, The Harvest Group

You can’t make money with customers you don’t have! So how do you keep them loyal in this crazy market? Two industry veterans, Ed Laflamme and Bill Arman, will answer that question in a fast-paced, fun, no-baloney seminar. You’ll learn 10 techniques to help understand your customers better; review the Harvest “Action Checklist” – chock full of items to make customer love you; and hear ideas to help raise the bar on customer service in your organization.

Ed Laflamme, LIC and Bill Arman, The Harvest Group
Ed Laflamme, LIC has been in the green industry for 44 years. He’s a Landscape Industry Certified Professional and author of the hugely popular book, “Green Side Up, Straight Talk on Growing & Operating a Profitable Landscape Business!”

Bill Arman is a 39-year green industry veteran, 2006 National Landscape Leadership Award recipient, and author of the book and recruiting kit, “The Harvest Way for Recruiting and Hiring the Right People.”

While Ed was building the largest landscape maintenance company in Connecticut, (voted one of the 25 best companies in the U.S.), where he maintained 10 corporate world headquarters in Connecticut and New York, including Aetna, GE and Xerox, Bill was enjoying a nearly 30-year career at the ValleyCrest Companies. At ValleyCrest, Bill moved through the ranks from apprentice gardener to Regional VP of Southern California, leading a $25-million portfolio with over 600 employees. Bill also served as VP of Human Resources at the ValleyCrest Companies, where he and his HR team built the training, recruiting and performance review programs for over 6,500 employees.

The two co-founded The Harvest Group in 2007 and now serve Harvest Group Members in over 45 states and five countries. Both are published authors, presenters, consultants and coaches who strive to help landscape owners and leaders “harvest their potential.”

1:00 – 2:30 p.m.
NALP Workshop 7: The Most Overlooked Key to 7-Figure Business Success
Bill Silverman, Springboard Business Coaching

Does your 7-figure business have untapped potential you can’t seem to harness? You’re probably overlooking one critical success key – alignment. Misalignments throughout your business can limit your sales and profit and add hours and stress to your week. Learn the three actions you must take to find and fix alignment problems for more fun and profit!

Bill Silverman, Springboard Business Coaching
Bill Silverman specializes in coaching contractors with 7-figure and larger businesses; he’s known for his ability to help them structure their businesses, learn new management skills and implement the strategies needed to sustain a thriving, profitable multi-million dollar business and a balanced life. Before starting Springboard, Bill had a 25-year career in senior management positions in human resources, marketing and business strategy at major corporations including Marriott and CIGNA.

3:00 – 4:30 p.m.
NALP Workshop 8: Using Job Descriptions to Build a High-Performance Team that Requires Minimal Supervision
James Huston, J.R. Huston Consulting, Inc., National Association of Landscape Professionals Consultant

Using examples from his book, “Job Descriptions for Green Industry Professionals,” which contains over 95 job descriptions specifically written for the green industry, James Huston will explain how to write effective job descriptions and how to use them to build a high-performance team that requires minimal supervision.

James Huston, J.R. Huston Consulting, Inc., National Association of Landscape Professionals Consultant
James has over 35 years of diverse business management experience and holds an MBA in finance. He is a member of the American Society of Professional Estimators and is a Certified Professional Landscape Estimator – one of only two CPLE’s in the world.

As a Captain in the U.S. Marine Corps, he held positions in finance, aviation supply inventory management and procurement. After his tour of duty with the Marines, he became a senior production control analyst for the electronics division of General Dynamics. Since 1987, he has been a management consultant to the green industry. Early in his consulting career, he led the consulting division for Charles Vander Kooi and Associates, Inc., and in 1989 he formed J. R. Huston Consulting.

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