“In this economy many rental businesses are looking for new ways to generate profit. Equipment rental companies already pay service techs to take care of their equipment, so it makes sense to transform their existing service department into a profit center by taking care of the service work for their existing rental customers. At this year’s GIE+EXPO you can discover specific ways to improve the flow of work through your rental service department and take advantage of the technical training for service people.”
Bob Clements International
Rental Dealers Have a Special Opportunity for Education and Training at GIE+EXPO
Whether you rent-to-rent, rent-to-sell or you are an OPE dealer with a rental department, GIE+EXPO has education and training to help boost profits, keep you up to date on regulations. After you take care of business inside, get out to the 19-acre demonstration area and DEMO… DEMO… DEMO that new equipment you are thinking about adding to your fleet.
Learn. Play. Win!
Wednesday, October 23, 1:00 – 3:00 p.m.
$30 – Lunch provided.
Part 1 Effective Advertising for Rental Stores
Newspaper? Other print? Radio? TV? Direct mail? Internet? Social Media? A panel of leading advertising and marketing personnel will provide you with the information and tools you need when planning a call-to-action campaign targeting a large, medium, small or very small audience. You already know that advertising is an investment and not just an expense, but feedback from the panelists will help you learn ways to optimize these investments to ensure the highest possible return.
Part 2 “You Think You Know” Game Show
This will be a lot of fun for participants and those who just prefer to watch. In the “Jeopardy” style, all participants win and some will win very valuable prizes! If you think you know lots about the companies and products of the rental industry, then you should sign up to “Learn. Play. Win!”
Sign up for this two-hour program when you register for GIE+EXPO.