Billed as The Gen Y Guy®, Dorsey’s engaging keynote will give dealers insights on how to sell to their customers – whether they’re baby boomers or millennials. Selling to each generation at the same time means the difference between fast growth and potentially millions in lost sales. Dorsey, a bestselling Gen Y author at age 18 and winner of the Entrepreneur of the Year award at age 25, will address generational trends and how to sell to the different age groups.
“The addition of Jason to our lineup shows how GIE+EXPO and Hardscape North America continue to evolve in both prestige and relevancy for attendees,” said Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI), and the majority partner in the mega trade show.
Dorsey will deliver the dealer kick off keynote address on Wednesday, Oct. 19, 1:30-3 p.m. Dealer registration includes admission to the keynote at no additional charge. The session is sponsored by Gravely and STIHL.Following the Dorsey’s keynote, the tradeshow will open exclusively for dealers, distributors, retailers and media from 3 p.m. to 7 p.m. with a show floor reception beginning at 5 p.m.
Kiser expects the show will again shatter attendance records this year. “We continue to work to expand GIE+EXPO and Hardscape North America. Not just in size, but in scope and depth,” said Kiser. He noted that the show announced earlier this year the addition of UTV University, a specialized training series led by powersports business experts for dealers selling utility task vehicles.
GIE+EXPO and Hardscape North America broke records last year with more than 21,000 attendees from around the world, representing an 11 percent increase over the previous year. In 2015, GIE+EXPO’s footprint was 1.35 million square feet, over 30 acres and the size of 27 football fields.
VIDEO: Watch Jason Dorsey discuss marketing to the generation after the millennials as part of TEDx: https://www.youtube.com/watch?v=4f16o9Q0XGE
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry’s annual international trade show, and the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org.
GIE+EXPO is an annual event sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS), and National Association of Landscape Professionals (NALP). It is the industry’s largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use; lawn and garden products/outdoor leisure items distributed through home centers, dealers and retailers; and light construction and landscape equipment used by general contractors, landscapers, golf course superintendents and parks and recreation crews. For more information, visit www.gie-expo.com.