Mercedes Benz Sponsorship Brings Free Concerts to Attendees
(Louisville, KY, May 12, 2017) - GIE+EXPO and Hardscape North America attendees will be treated to three nights of free, top-notch entertainment featuring country rock-star Uncle Kracker; Party Rock band The Crashers; up-and-coming country singers Alaska and Madi; and V-Groove, a diverse and energetic cover band, thanks to sponsor Mercedes-Benz. The two tradeshows will be co-located in Louisville Oct. 18-20, 2017.
"Mercedes-Benz Vans is extremely excited about the partnership with GIE+EXPO to sponsor the concert stage starting in 2017! This venue provides great exposure for Mercedes-Benz Vans, introducing customers to our brand," said Chris Martin, assistant communications director for Mercedes-Benz Vans.
Each year the concert series draws thousands of show participants for after-show-hours entertainment.
"We're excited to have Mercedes-Benz on board this year as the concert stage sponsor," said Warren Sellers, show director. “With their support, we’ve planned a dynamic lineup of entertainers that will allow attendees and exhibitors alike to continue the networking and camaraderie beyond the tradeshow floor.”
On the Mercedes-Benz Stage at 4th Street Live! in downtown Louisville
Wednesday, October 18, 8 p.m.
Opening Act: Runaway June
Headliner: Uncle Kracker
Thursday, October 19, 8 p.m.
Opening Act: Alaska and Madi
Headliner: The Crashers
Friday, October 20, 8 p.m.
Uncle Kracker adheres to a simple, yet rather timeless philosophy of just having fun. After vaulting to stardom as a charismatic presence and chief collaborator in Kid Rock’s Twisted Brown Trucker Band, the Michigan singer, songwriter, and performer kicked off a stunning solo career of his own. Uncle Kracker’s chart-topping hits include “Follow Me,” “In A Little While,” and “Smile.” Country superstar Kenny Chesney tapped him for “When the Sun Goes Down,” which impressively spent five weeks at #1 on Billboard’s Hot Country Songs Chart.
Opening the show on Wednesday, Runaway June is a vocal trio that’s bringing back the organic harmony that The Dixie Chicks made popular. Their debut single “Lipstick” catapulted into the Top 25 at Country radio, and the group was recognized on nearly every “One to Watch” list for 2017. The group is made up of lead singer and guitarist Naomi Cook, singer and mandolin picker Hannah Mulholland and singer/guitarist Jennifer Wayne, the granddaughter of Hollywood legend John Wayne.
Thursday night kicks off with the country western duo of Alaska and Madi, who have been singing together for over a decade – since they were preteens. After being members of Team Blake on season six of NBC’s “The Voice,” they moved their music to the next level. Their self-titled debut album, which features five original songs and five covers, was released in late 2014.
Back at GIE+EXPO for a third year by popular demand, The Crashers, have established themselves, both regionally and nationally, as THE band to see. They've performed all over the country, from the Super Bowl (as the official pre-game band for NBC at Super Bowl XLVI) to rockin' it out as the backing band for national artists like Luke Bryan and Kid Rock.
Since 1998, V-Groove has established itself as one of the premiere bands in the Southeast/Midwest. Their energy-packed performances range from blues, soul and R&B to funk and rock. V-Groove has shared the stage with nationally renowned artists, including Buddy Guy, Slash (of Guns ‘n Roses), Tinsley Ellis, Delbert McClinton, Ian Moore, Kid Rock and Travis Tritt.
GIE+EXPO & HNA 2017
GIE+EXPO and HNA 2017 are set for Wednesday, Oct. 18, Dealer Day and Oct. 19-20 for all industry participants.