Dealer Workshops

Free with GIE+EXPO registration

Learn valuable tips from the Bob Clements team as well as experts from the Equipment Dealers Association and United Equipment Dealers Association.

Bob Clements' highly regarded consulting company helps dealers throughout North America. Bob is considered one of the top trainers in the country, and you can hear him free at GIE+EXPO 2020. Reservations are not required for these sessions but, of course, you must be registered for the tradeshow in order to attend.

Workshop Schedule

8:00 - 8:50 AM
How to Close More Sales and Make More Money
Bob Clements

In today’s dealerships it is critical to maximize the profit out of every customer that walks through your doors. This requires a plan that allows you to take advantage of every selling opportunity. Bob Clements will walk you through the six keys to improving your selling process and show you how to overcome most price objections, the importance of using parts and service to negotiate and two simple techniques that will help you close more sales with better margins.


9:00 - 9:50 AM
Six Revenue-Generating and Time-Saving Benefits of Using Two-Way Texting from Kenect

Did you know 89% of your customers and prospects would rather communicate with you via text message than phone call? The way we communicate with our customers is changing daily, and many of the industries we do business with have been using text messaging for years. Learn about how business texting can impact your dealership.

  • Attract and convert more customers via text messaging from your website, Google and more
  • Text from your existing business line instead of personal cell phones
  • Reduce phone traffic by up to 35% and eliminate customer wait times
  • Generate dozens of 5-star reviews each month to help you convert more prospects and sell more units
  • Schedule service appointments and send text reminders to reduce no-shows
  • Send photos, attachments and service updates via text message


10:00 - 10:50 AM
Habits of a Profitable Dealership – 7 Habits that Will Transform the Way You do Business 
Sara Hey 

Have you ever stopped to think about what separates the dealers who are at the top of their game from the rest? Over the last two years, the BCI team wanted to figure it out as well.  The results?  Seven habits that separate the best of the best from the rest. Sara Hey will walk you through the findings that are documented in the new book, The Profitable Dealer: Seven habits that will transform the way you do business, authored by Bob Clements and Sara Hey. 


12:00 - 12:50 PM
Dealer Roundtable – Trailer Dealers and Dealers thinking about Selling Trailers 

Are you a dealer who is currently selling – or thinking about selling – trailers at your dealership? Bob Clements and Sara Hey will lead this Dealer Roundtable covering all things trailers. 

8:00 - 8:50 AM
Fine-Tuning Your Cash Flow Strategy
Bob Clements

Cash is King in your dealership, and finding opportunities to maximize cashflow is critical as you move into the slow time of year. In this fun and fast-paced workshop, Bob Clements will walk you and your team through four simple steps that can add cash to your bottom line while improving the experience your customers have at your dealership.


9:00 - 9:50 AM
3 Law Changes Every Dealer Needs to Know About in 2020


10:00 - 10:50 AM
Maximizing Employee Effectiveness 
Sara Hey, Bob Clements International 

The No. 1 expense and the biggest asset in most dealerships is your people. You, as an owner or manager, work hard to make sure you have the right people in the right jobs, but still, statistics show that only 3 out of 10 employees are fully engaged in their jobs. How, can you focus on growing your people when you are busy running a business? Sara Hey will: 

  • Outline a tool that allows you to identify where you people are and how to grow them 
  • Help you understand the lack of employee motivation and engagement in your dealership 
  • Provide resources to better communicate with your people



12:00 - 12:50 PM
Dealer Roundtable – Maximizing Rental Income in Your Dealership

Rental income in a dealership can be an incredible income stream if managed properly. Bob Clements and Sara Hey will lead a roundtable discussion about maximizing rental income in your dealership. Learn from other dealers as they share what has been successful and mistakes they would avoid if they were to start their rental departments all over again.


1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM
Hourly Dealer Software Discussions
Sit in on one or all four.

Are you considering implementing software in your dealership or making a change but don’t know where to start? Join the Bob Clements International team for an in-depth look at four different dealership software options. They’ll walk you through a series of questions to help you find the right software to take your dealership to the next level, and you’ll have the opportunity to ask the providers questions. If you’re in the market for software, you won’t want to miss these hourly sessions.

8:00 - 9:00 AM
Roundtable – Bulletproofing Your Business in a Post-COVID-19 World

As of March, the way we did business changed. It brought to light many of the strengths of the green industry while at the same time showing us areas that we need to safeguard as we move into the future. Bob Clements and Sara Hey will lead a discussion with other green industry businesses about how we can bulletproof our business as we move into the new year.