UTV University

UTVuniversityLOGOWednesday, Oct. 16
Free with Registration

The UTV University features proven powersports dealer training specialists. Dealers, walk the show floor during the exclusive Dealer Preview, then learn from three top UTV experts. And, plan to say through Friday to hear a special report from expert economist Brian Beaulieu.

If you currently sell UTVs and accessories or are considering adding them to your line, these sessions will be packed with effective tools and tips that you can implement upon returning to your dealership.

Education brought to you by PowerSports Business and Outdoor Power Equipment magazines.

UTV University Schedule

1:00 – 2:00 PM
Driving Dealership Sales Volume and Profit Through the (8) Professional UTV Verticals

JW Washington, Ariens Co.

JW Washington, director of business development for Ariens Co., will provide strategies and tactics to help dealers effectively increase UTV sales using the targeted approach of the eight distinct UTV professional verticals.


2:00 – 3:00 PM
17 Ways to Use Omni-Channel Marketing to Sell More UTVs

Eric McMullen, Team Winnebagoland

Eric McMullen is the marketing coordinator at Team Winnebagoland, a multi-line powersports dealership in Oshkosh, Wisconsin. He manages all dealership marketing efforts for powersports and marine and brings groundbreaking digital marketing techniques to the dealership.


3:00 – 4:00 PM
Showcasing the UTV Market Strength in 17 Data Points

Dave McMahon, Powersports Business
John Kmitta, Outdoor Power Equipment

Editors from two industry-leading magazines will share exclusive data on the UTV segment. Learn how dealers are capitalizing on UTV sales to both the work/commercial and recreation/fun segments, with data to back it up. Beyond the unit sale, see data that supports the growing trend of parts and accessories becoming a pivotal profitability stream for your dealership. Join industry veterans Dave McMahon from Powersports Business and John Kmitta from Outdoor Power Equipment as they reveal UTV trends.

UTV University