Wednesday, Oct. 17
Free with Registration
The UTV University features proven powersports dealer training specialists. Dealers, start your day with the Dealer “Kick Off” Keynote featuring Dr. Robert Ballard, walk the show floor during the exclusive Dealer Preview, then learn from three top UTV experts.
If you currently sell UTVs and accessories or are considering adding them to your line, these sessions will be packed with effective tools and tips that you can implement upon returning to your dealership.
UTV University Schedule
Wednesday, October 17
3:00 - 3:55 PM
UTVs and the Massive Missed Opportunity
Steve Shankin, president and owner of Seizmik
Utility vehicles are leading the growth in the powersports and outdoor power equipment industry. Steve Shankin gets this better than pretty much anyone, and he has invested his business and resources to being a leader in this space. He will share strategies for rethinking how your team sells to UTV customers backed by a significant amount of data to support his strategies.
Steve’s entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine, the industry’s leading B2B publication
4:00 - 4:55 PM
Learn how to effectively target the 8 Utility Vehicle (UTV) professional verticals
JW Washington, Director Business Development, Ariens
JW Washington serves as Director, Business Development for Ariens Company, will discuss how to effectively target the 8 Utility Vehicle (UTV) professional verticals and drive incremental sales via the Landscape Professional and Governmental segments.
JW drives Ariens Company product growth in the commercial channels via sales training, education and forward-facing customer interactions. JW served as project manager for the launch of the Gravely Atlas JSV – the Ariens Company utility vehicle. Today he supports the Ariens commercial team working with professional customers across multiple verticals. He also works as an education advocate, trainer and speaker within the green industry.
5:00 - 5:55 PM
Turning UTV Prospects into Buyers — How to Fix the Simple Things to Get Better Results
Mike Smith, President and CEO, Odes Industries
What does it take to get the drive-by customer to not only know that he or she just drove past your dealership, but to get that same customer to enter your store and leave with a UTV purchase that suits their needs? Mike Smith will examine the small details that every dealership can capitalize on in order to increase traffic.
Mike is a former powersports dealership owner who sold 7,000 vehicles in his last year of owning the dealership. Mike has performed SEO, website and marketing consulting for Fortune 500 companies, the government and hundreds of small business owners over the last decade.