UTV University

UTVuniversityLOGOWednesday, Oct. 17
Free with Registration

The UTV University features proven powersports dealer training specialists. Dealers, start your day with the Dealer “Kick Off” Keynote featuring Dr. Robert Ballard, walk the show floor during the exclusive Dealer Preview, then learn from three top UTV experts.

If you currently sell UTVs and accessories or are considering adding them to your line, these sessions will be packed with effective tools and tips that you can implement upon returning to your dealership.


UTVuniversity sponsor


UTV University Schedule

Wednesday, October 17

  • 3:00 - 3:55 PM

    UTVs and the Massive Missed Opportunity

    Steve Shankin, president and owner of Seizmik

    Utility vehicles are leading the growth in the powersports and outdoor power equipment industry. Steve Shankin gets this better than pretty much anyone, and he has invested his business and resources to being a leader in this space. He will share strategies for rethinking how your team sells to UTV customers backed by a significant amount of data to support his strategies.

    Steve’s entrepreneurial spirit within the UTV segment led to him being named a 2016 Industry Leader by Powersports Business magazine, the industry’s leading B2B publication

  • 4:00 - 4:55 PM

    Learn how to effectively target the 8 Utility Vehicle (UTV) professional verticals

    JW Washington, Director Business Development, Ariens

    JW Washington serves as Director, Business Development for Ariens Company, will discuss how to effectively target the 8 Utility Vehicle (UTV) professional verticals and drive incremental sales via the Landscape Professional and Governmental segments.

    JW drives Ariens Company product growth in the commercial channels via sales training, education and forward-facing customer interactions. JW served as project manager for the launch of the Gravely Atlas JSV – the Ariens Company utility vehicle. Today he supports the Ariens commercial team working with professional customers across multiple verticals. He also works as an education advocate, trainer and speaker within the green industry.

  • 5:00 - 5:55 PM

    Turning UTV Prospects into Buyers — How to Fix the Simple Things to Get Better Results

    Mike Smith, President and CEO, Odes Industries

    What does it take to get the drive-by customer to not only know that he or she just drove past your dealership, but to get that same customer to enter your store and leave with a UTV purchase that suits their needs? Mike Smith will examine the small details that every dealership can capitalize on in order to increase traffic.

    Mike is a former powersports dealership owner who sold 7,000 vehicles in his last year of owning the dealership. Mike has performed SEO, website and marketing consulting for Fortune 500 companies, the government and hundreds of small business owners over the last decade.

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GIE+EXPO is Sponsored By:

  • National Association of Landscape Professionals
  • Outdoor Power Equipment Institute
  • Professional Grounds Management Society
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GIE+EXPO 2019 Begins in…

Future Show Dates

GIE+EXPO 2020 – October 21-23, 2020
GIE+EXPO 2021 – October 20-22, 2021
GIE+EXPO 2022 – October 19-21, 2022


Two tradeshows – GIE+EXPO and Hardscape North America – co-located in one central location, provide your No. 1 opportunity to see what the industry is buzzing about.

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Contact Information

For general information about GIE+EXPO, including registration, please contact us at:
  This email address is being protected from spambots. You need JavaScript enabled to view it.
  (800) 558-8767 or (812) 949-9200
  (812) 949-9600
  PO Box 139 | New Albany, IN 47151