GIE+EXPO Workshops

Expanded Profit Options for You

Pre-registration is required.
$85/session unless otherwise noted

Workshops are hosted by:

National Association of Landscape Professionals
Professional Grounds Management Society
Interlocking Concrete Pavement Institute
Irrigation Association

GIE+EXPO Workshops

Workshops Schedule

10:00 - 1:00 PM
Technology Summit
$129, includes 3 sessions

Hosted by the NALP

Robotics and Technology in Landscape Design and Maintenance
Olle Markusson, Global Director Product Management, Robotics, Husqvarna
Co-presenter: Pam Dooley, Plants Creative Landscape

Are you ready to improve productivity, efficiency, and safety for your business? This session will cover the most innovative technology developments that can increase profitability and help take your business to the next level. Olle Markusson has been deeply involved in the development of the Robotic Mower business at Husqvarna since 1998.

Who What Where – What Apps are Best for Tracking Labor, Schedules and Project Management?
Nanette Seven, Include Software                 

Confused by the latest insurgence of mobile apps in the marketplace? Want to know the pros and cons so you can make the right choices for your company? Learn about the newest apps that could help you track labor, schedules and project management. With more than 25 years of industry experience, Nanette Seven’s focus is to build and improve software and services in order to help her clients' businesses grow.

Disruptive Innovation and Must-Have Technology for the Green Industry
Beth Berry, Real Green Systems       

Are you ready for a disruptive customer acquisition and retention initiative? Learn key strategies and ground-breaking AI tools for converting your customer base into a subscription-based monthly membership club. Beth Berry shares how leading green industry businesses have dramatically increased retention and cash flow, reduced cost of collections and provided a platform for easy upsells. Take home everything you need to create an easy-to-implement strategy for “membership” and unprecedented retention in 2021. Beth is a 30-year green industry veteran serving in executive customer service and sales roles at the top lawn and technology companies.


12:00 - 1:30 PM
Irrigation Symposium: Panel Discussion

Hosted by the Irrigation Association
Moderator: Chris Pine, CLWM, CID, CIC, CLIA, CIT
BluGreen Solutions, President & IrriTech Training, Principal

Hear insights about key industry issues from leaders in all facets of the irrigation industry – contractors, business consultants, manufacturers, and distributors. Topics will include:

  • What does the future hold and how to plan for lean times?
  • Labor issues
  • How to add service to your company
  • Environmental Sustainability
  • Lessons learned from your biggest mistakes


3:00 - 4:15 PM
The Ins & Outs of Websites
Chris Darnell, The Harvest Group

Hosted by NALP

Does your website need an overhaul? Have you received quotes from one end of the spectrum to the next? Not sure which avenue is best? Learn the components of your website and what you should look for to qualify someone to build or rehab it. Make sure your website is performing (making you money) and is not just an idle asset. The Harvest Group's Chris Darnell knows what it takes to close sales and grow with the times in the landscape and snow removal industries.


4:30 - 5:45 PM
Creating a Modern Workforce: A 21st Century Approach to Management
Neal Glatt, CSP, ASM,

Hosted by NALP

Neal Glatt will take an in-depth look at the factors that have formed the modern employee and why a real commitment to people is a necessity for business survival. You’ll take away practical, data-driven techniques to dramatically increase employee engagement that will result in increased sales, profitability and retention. Learn how to develop your people and get the best from every employee.

8:00 - 9:15 AM 
Michigan State University’s Landscape Services Technology Journey to Higher Performance
Adam Lawver, Director of Campus Services, Michigan State University

Hosted by PGMS

The fast pace of technology leaves many wondering how and where to start. Leading the industry in the development and use of grounds management technology, Adam Lawver has helped redefine Michigan State University’s grounds program. His expertise will teach you how to lead your organization’s technological journey and build your story to gain buy-in. You’ll also get a preview of the newest technologies and how they can be adopted to innovate your business model.

8:00 - 9:15 AM
Secrets Every Contractor Ought to Know About the Hardscape Business 

Frank Gandora
Hosted by ICPI

Learn insider secrets of running a successful hardscape company. By combining strategies and best practices that top contractors use, Frank’s goal is to share with you the best practices successful companies use so you can out-market, out-sell, out-perform, out-earn and out-enjoy your competitors.

9:30 - 10:45 AM
Estimating Hardscape Projects with Confidence

Jerry Gaeta
Hosted by ICPI

Do you know your cost of doing business or performing the work that you sell or are you just guessing? The price that other trades and services charge for their work continually goes up, but have your rates and prices done the same? You can no longer hope you will become more profitable by guesswork and luck. This seminar will demonstrate the importance of an estimating strategy and show how to develop and implement the strategy to become profitable and stable and to ensure your company’s survival. 

11:00 AM - 12:15 PM
Human Resources Compliance Best Practices
Steven Cesare, Ph.D., The Harvest Group

Hosted by NALP

Landscapers are confronted with an overwhelming array of local, state and federal regulations. The Harvest Group's Steven Cesare, Ph.D., will provide an applied context for ensuring legal compliance ranging from I-9 Forms, OSHA record keeping, FLSA issues and EEOC violations. Most importantly, he will share best practices to help landscapers ensure legal compliance and minimize costly penalties.


1:00 - 2:15 PM
How Your Landscaping Company Can Optimize Google My Business to Generate a Constant Flow of Leads
Christopher Yates, Success Landscape Marketing            

Hosted by NALP

The Google My Business platform is constantly changing and improving. The latest features, when properly implemented, are great tools to drive leads to your landscape business. Christopher Yates will teach you the latest strategies for optimizing your listing: The 8 most important ranking factors for being at the top of the local pack; how to interpret and learn from the GMB Insights; and the best kept secret GMB feature and how you can benefit from it. The author of “The Complete Guide to Marketing for Landscapers” Christopher has over 20 years of experience in developing and implementing both online and offline marketing strategies.  He is passionate about helping landscapers increase their revenue by using the latest and most effective strategies to generate leads and clients.


2:30 - 3:45 PM 
Creating a Five-Star Brand 
Jeffrey Scott, Jeffrey Scott Consulting, Inc.

Hosted by NALP

Do you wonder how some companies are able to grow and attract the very best clients? To scale up organically requires a top-to-bottom commitment to provide quality, an efficient work flow and an eye for details and utter integrity. How you pull it together makes all the difference. Jeffrey Scott, a leading consultant with more than 30 years of green industry experience, will teach a step-by-step approach to creating a five-star brand; how to retain clients and supercharge the growth of your business; and how to build a valuable legacy that will drive profitability and sustainable growth. Jeffrey ran a successful $15+M landscape/pool company in New England and has written three business books for the green industry.

8:00 - 9:15 AM
Drones in the Green Industry
Jeremiah Saier, GIS Analyst, Michigan State University

Hosted by PGMS

Do you understand the importance of technology as a support device but need help connecting the dots on how it could increase productivity?  Jeremiah Saier’s real-world examples can transform the way your operation utilizes drone technology and help you communicate the financial benefits with confidence. In this session you’ll learn to:

  • Identify the product and/or service you provide that can be supported by using drones
  • Craft your story supporting the business decision and communicate it to staff and stakeholders
  • Implement this new strategy and find the unique partnerships needed for success


8:00 - 9:15 AM
Online Reviews: The Good, the Bad and the Ugly
Chad Diller, Landscape Leadership

Hosted by NALP

Online reviews have a huge impact on SEO and are over 80% of consumers' research before reaching out to service providers. Chad Diller will provide insights about which platforms to focus on, how to get more reviews and how to use good ones for more compelling marketing, as well as best practices when you get a bad one. Chad has been an enthusiastic part of the green industry for over 20 years. His experience in operations, sales and marketing offers a unique and fresh perspective on how to practically and tactically grow a business. He has worked at and with some of our industry's most progressive brands.


9:30 - 10:45 AM
Benchmarks & Critical Numbers for the Landscape Industry
James Huston, J.R. Huston Consulting

Hosted by NALP

Do you know the benchmarks and critical numbers that will guide your business to success? James Huston will explain how to identify and use general benchmarks and critical numbers for all areas of your business, including marketing, estimating, monitoring and improving productivity and risk management. With over 40 years of diverse business management experience, James is one of only two Certified Professional Landscape Estimators in the world. He has written seven books that focus specifically on the landscape, irrigation and tree care industries.