OCTOBER 16-18, 2019  |  KENTUCKY EXPOSITION CENTER

Exhibitor Promotion

Promotion Tool Kit GIE+EXPO 2018Exhibiting at GIE+EXPO begins before move-in. You should start planning and publicizing your participation in this tradeshow months ahead of time.

The No. 1 reason visitors make the trip to GIE+EXPO is to see new products, and when is a better time to introduce new products than in the fall? Get the qualified buyers to put your exhibit at the top of their “must-see” lists before they arrive in Louisville by letting them know your booth is where the innovations are.

If you have new products, create a marketing plan that is centered on the events at GIE+EXPO. Using GIE+EXPO as the focal point of your marketing and advertising strategy can be highly effective. Create a theme or slogan to drive your marketing campaign for GIE+EXPO and then carry it through the year. Bring out a memorable quality in your product and incorporate that into your theme. You might also consider offering show specials for discounts and special financing. Publicizing this in advance is a good way to encourage visitors to stop by your booth.

Download the GIE+EXPO Promotion Tool Kit.

 

Latest News

New Products Spotlight Takes New Format, Sells Out for 2018

28 September 2018

Featuring more than 100 new products from 79 companies, the New Products Spotlight at GIE+EXPO, October 17-19, is sold out.

GIE+EXPO Mobile App for 2018 Trade Show is Available Now

18 September 2018

App to Enhance the Experience of Attendees

GIE+EXPO 2018 Already Breaking Records

11 September 2018

Early Bird Registration Puts Overall Registration Well Ahead of Last Year

SkillsUSA to Showcase Tomorrow’s Techs at GIE+EXPO

21 August 2018

GIE+EXPO is partnering with SkillsUSA and the Equipment Engine Training Council (EETC) to bring talented power technicians to Louisville during GIE+EXPO 2018, which is set for Oct. 17-19.

Dealers to Benefit from Exclusive Opportunities Thanks to Sponsors

15 August 2018

Sponsorships by exhibitors will provide a wealth of education and networking opportunities exclusively for dealers during the 2018 GIE+EXPO (Green Industry Equipment Expo), which is set for Oct....

NHLA Plans Seminar Program at GIE+EXPO 2018

10 August 2018

Latino LinkTM Sessions Announced for Dealers and Contractors in English and Spanish

Discounts Make Travel to GIE+EXPO and HNA 2018 Even More Affordable

21 June 2018

Four airlines are currently offering discounts for GIE+EXPO and HNA travel

GIE+EXPO Workshops, Hardscape Demos and a New "Kick-Off" Keynote Announced for Lawn & Landscape Pros

04 June 2018

Noted Undersea Explorer Dr. Robert Ballard is the Featured Speaker

GIE+EXPO to Offer Profit-Boosting Education for Dealers

04 June 2018

Free Boot Camp by National Dealership Expert Bob Clements and a Keynote by Undersea Explorer Dr. Robert Ballard

Renowned Explorer Dr. Robert Ballard to Present New Contractor Keynote at GIE+EXPO and HNA 2018

20 April 2018

Event Partners and sponsor JOHN DEERE to Co-Host New Wednesday Keynote

Renowned Explorer Dr. Robert Ballard to Address Dealers at GIE+EXPO and HNA 2018

20 April 2018

Dealer Kick-Off Keynote Sponsored by STIHL Inc.

GIE+EXPO 2018 Registration is Open for Landscape Professionals

19 April 2018

New Wednesday Show Hours and a Dynamic Keynote Speaker Make it a Can't-Miss Event

GIE+EXPO 2018 Registration is Open for Dealers

19 April 2018

Expanded Wednesday Hours, New Products and a Dynamic Keynote Speaker Make it a Can't-Miss Show

GIE+EXPO Already Setting Records in 2018

13 March 2018

Management Predicts Largest Show Floor Ever to Showcase New Products

First- and Second-Time Attendees Contribute to Growth of GIE+EXPO and HNA

16 February 2018

The Industry's Premier Gatherings Continue to be a Launch Pad for New Products

No. 1 Industry Gathering Continues to Grow

02 November 2017

GIE+EXPO now ranks number 10 on Trade Show Executive magazine's list of the top 100 trade shows in the United States (Louisville, KY, Nov 2, 2017) - Continuing its upward trajectory,...

New Products Showcase – A Top Feature at GIE+EXPO – is Sold Out for 2017

03 October 2017

(Louisville, KY, October 3, 2017) - More than 100 products from 78 companies will be spotlighted in a special display in the New Products Showcase at GIE+EXPO, October 18-20. Manufacturers'...

GIE+EXPO Offers Mobile App for 2017 Trade Show

27 September 2017

App to Enhance the Experience of Attendees and is Available Now (Louisville, KY, September 27, 2017) - GIE+EXPO attendees now have access at their fingertips to all things pertaining to the...

NHLA Plans Seminar Program at GIE+EXPO

21 September 2017

Latino Link Sessions Announced for Dealers and Contractors in English and Spanish (Louisville, KY, September 21, 2017) - The National Hispanic Landscape Alliance (NHLA) has planned a seminar program during GIE+EXPO...

GIE+EXPO 2017 will be Bigger than Ever

13 September 2017

The Industry's Premier Gathering Continues to Grow, Prompting Changes for 2018 (Louisville, KY, September 13, 2017) - Topping the last two years' record-setting shows, the 2017 GIE+EXPO (Green Industry ...

Second Annual UTV University Features Powersports Dealer Training Specialists

17 July 2017

(Louisville, KY, July 17, 2017) – For the second year, dealers who attend GIE+EXPO will have the opportunity to attend a UTV University featuring powersports dealer training specialists and a...

Golf and Sports Turf Management Conference Returns to GIE+EXPO

17 July 2017

(Louisville, KY, July 17, 2017) – For the second year in a row, golf course superintendents and sports turf professionals will have education opportunities at GIE+EXPO (Green Industry ...

GIE+EXPO is the Industry Showcase for New Products

29 June 2017

BOB-CAT Mowers Sponsors Features to Highlight Product Launches (Louisville, KY, June 27, 2017) - According to GIE+EXPO survey statistics, the No. 1 reason industry members attend the annual tradeshow is to...

GIE+EXPO to Offer Customizable Education for Dealers

20 June 2017

Free Boot Camp by National Dealership Expert Bob Clements (Louisville, KY, June 20, 2017) - Dealers looking for ways to improve efficiency and profitability will find new, customizable learning opportunities at...

GIE+EXPO Workshops & Hardscape Demos Announced for Lawn & Landscape Pros

20 June 2017

(Louisville, KY, June 20, 2017) - Valuable opportunities abound at the 2017 GIE+EXPO (Green Industry Equipment Expo) for lawn landscape pros interested in improving profitability. The...

Discounts Make Travel to GIE+EXPO and HNA 2017 Even More Affordable

08 June 2017

(Louisville, KY, June 8, 2017) - Situated at the northern edge of the South and the southern edge of the Midwest, Louisville has been touted as an affordable place to...

Noted Economist Alan Beaulieu to Speak to Dealers and UTV Retailers at GIE+EXPO

31 May 2017

Dealer "Kick-Off" Keynote is Free with Tradeshow Registration (Louisville, KY, May 31, 2017) - Alan Beaulieu, one of the country’s most informed economists, will deliver a keynote address at the Green...

Uncle Kracker to Headline at Concerts at GIE+EXPO & HNA

12 May 2017

Mercedes Benz Sponsorship Brings Free Concerts to Attendees (Louisville, KY, May 12, 2017) - GIE+EXPO and Hardscape North America attendees will be treated to three nights of free, top-notch entertainment featuring...

GIE+EXPO 2017 Registration is Open for Dealers

25 April 2017

Customizable Education, New Products and Travel Discounts Make it a Can't-Miss Show (Louisville, KY, April 25, 2017) - Registration is now open for GIE+EXPO 2017, and with the combination of new...

GIE+EXPO 2017 Registration is Open for Landscape Professionals

25 April 2017

New Products, Education and Travel Discounts Make it a Can't-Miss Show (Louisville, KY, April 25, 2017) - Registration is now open for GIE+EXPO 2017, and with the combination of education, many...

I Want That Featuring GIE+EXPO and HNA to Air on DIY Network April 15 at 10AM

06 April 2017

(Louisville, Ky, April 5, 2017) - A special episode of DIY Network's I Want That featuring GIE+EXPO and Hardscape North America is schedule to air April 15 at 10AM Eastern...

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GIE+EXPO is Sponsored By:

  • National Association of Landscape Professionals
  • Outdoor Power Equipment Institute
  • Professional Grounds Management Society
  • 1

GIE+EXPO 2019 Begins in…

Future Show Dates

GIE+EXPO 2020 – October 21-23, 2020
GIE+EXPO 2021 – October 20-22, 2021
GIE+EXPO 2022 – October 19-21, 2022

About GIE+EXPO

Two tradeshows – GIE+EXPO and Hardscape North America – co-located in one central location, provide your No. 1 opportunity to see what the industry is buzzing about.

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Contact Information

For general information about GIE+EXPO, including registration, please contact us at:
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  (800) 558-8767 or (812) 949-9200
  (812) 949-9600
  PO Box 139 | New Albany, IN 47151