Exhibiting at GIE+EXPO begins before move-in. You should start planning and publicizing your participation in this tradeshow months ahead of time.
The No. 1 reason visitors make the trip to GIE+EXPO is to see new products, and when is a better time to introduce new products than in the fall? Get the qualified buyers to put your exhibit at the top of their “must-see” lists before they arrive in Louisville by letting them know your booth is where the innovations are.
If you have new products, create a marketing plan that is centered on the events at GIE+EXPO. Using GIE+EXPO as the focal point of your marketing and advertising strategy can be highly effective. Create a theme or slogan to drive your marketing campaign for GIE+EXPO and then carry it through the year. Bring out a memorable quality in your product and incorporate that into your theme. You might also consider offering show specials for discounts and special financing. Publicizing this in advance is a good way to encourage visitors to stop by your booth.